Brand strategist, creative director, and storyteller. Founder of HelenaYoon.co, a Toronto-based brand consultancy, Helena helps organizations build brands that earn trust, inspire action, and create lasting impact. With more than 20 years of experience, she has partnered with health and wellness leaders including Bayer, Herbalife, Medtronic, Iovate Health Sciences, and Bio-K+, translating complex benefits into compelling consumer narratives. Beyond the commercial sector, she leads equity-driven storytelling initiatives and serves on nonprofit boards focused on expanding opportunity, inclusion, and access for underserved communities.